“My ideas often come from strong mental images. When I’m observing some relatively ordinary thing, I’ll think, “What if…” and out of that brainstorming a story emerges.” – Cassandra Clare
Brainstorming is a group problem-solving technique that involves the spontaneous contribution of ideas from all members of the group. It is especially important in a company because it lets different people express different viewpoints to a certain situation.
Every company has an initial goal or a mission that it starts with and builds on, but with the growth of a business it needs to come up with new ideas to achieve bigger goals. How can than the business still make an impact? Brainstorming might just be the solution to the problem.
Why is it important?
Of course, the initial gain from group-based discussions is the gathering of ideas – the more the better, but it can also provide other solutions. Brainstorming can be a great way to form a team-connection. It can help in making the team-members more relaxed and open to thinking more freely and it can help co-workers to respectfully work together in the future.
It can also encourage thought and form a bigger responsibility to the company. A person who is intending business-discussions and provides ideas or solutions to the problem, is more likely to form a bigger connection to the business, than someone who barely works with the business. This connection with the company is important because the person will be more invested in achieving the success of the company.
We think that every company should have (at least) weekly brainstorming discussions. These discussions will definitively help your business with gathering new ideas and will possibly even increase the productivity of your business.